Head of Loyalty Program & Operations

Are you ready to spearhead the evolution of Strawberrys loyalty program into an unparalleled experience? Join us in our quest to create raving fans by delivering the best loyalty program in the industry. As the Head of Loyalty Program, youll play a pivotal role in shaping our loyalty initiatives, driving member engagement, and ensuring operational excellence.

Your timing is perfect as you’ll be joining us when we’re just about to launch our newly established Loyalty currency and company, LoyaltyCo together with Norwegian Air Shuttle. We are changing the face of loyalty in the Nordics by connecting loyalty programs through a universal loyalty currency and platform, enabling members to get access to great rewards faster than ever before.

As Head of Loyalty Program, youll dive into a dynamic role where youll be leading one of our most important teams, you will be orchestrating the transformation of our loyalty program into a beacon of excellence. Your days will be filled with strategic planning, innovative thinking, and hands-on execution as you enhance member engagement and satisfaction.

Your primary responsibility will be to craft an ambitious benefits and rewards strategy that captivates our members and fosters unwavering loyalty, while increasing operational delivery and efficiency. Youll delve deep into the world of tier structures and gamification concepts, devising creative approaches to elevate member experiences and drive excitement. You will own the member value proposition and member terms & conditions.

But thats just the beginning. Youll also be at the helm of initiatives to encourage repeat business and retention, ensuring that every interaction with our program leaves a lasting impression. From designing highly motivating benefit schemes to spearheading learning and development strategies, youll leave no stone unturned in your quest for operational excellence. As the driving force behind our loyalty program, you will be expected to build and manage a highly competent team to deliver on the ambition. Youll continuously seek to improve member satisfaction by gathering feedback, analyzing data, setting the strategic approach of the program, and implementing strategic action plans.

• We believe you have a proven track record of assisting high-growth organizations to innovate and build their loyalty programs effectively by developing and executing strategies that enhance business growth and establish market leadership.
• You bring a strategic and goal-oriented mindset, identifying commercial opportunities, building business cases, and delivering tangible results.
• You have experience from various industries and/or companies, demonstrating versatility and a broad perspective that enriches your strategic approach.

As a customer champion, you prioritize their needs in program development, while excelling in stakeholder management and cross-functional collaboration, both on senior management level and within the organization. With your analytical skills, you transform insights into actionable strategies, remaining innovative, and execution-focused, and following industry trends to drive continuous improvement. Your leadership skills and experience will be instrumental in rallying a high-performing cross-functional team, inspiring them to push boundaries and set new benchmarks for success. In essence, youll be the visionary, but hands-on leader who navigates our loyalty program through uncharted waters, transforming challenges into opportunities and aspirations into reality. We hope you love becoming part of a fast-moving, ever-changing, enthusiastic culture and a company that always pushes to challenge the status quo.

• A truly unique opportunity to be a part of a success story. In five years, you will proudly say “we did that”.
• A flat organization with trust and autonomy in your work. We are rebels that support innovation without imposing strict corporate rules.
• The chance to be part of a passionate team with exceptional colleagues and an inclusive culture, that believes every stay should be a story worth telling.
• Plenty of social events including smaller gatherings with your team and huge get-togethers with the whole Strawberry family!
• Great benefits! In addition to our collective agreement, we also offer staff discounts and friends & family rates at our 200+ hotels.

You will lead a fantastic team, be part of the Leadership Team for Loyalty, and report to the VP of Loyalty. You will travel frequently between our main offices in Stockholm and Oslo. We offer a hybrid workplace and for this position, your base can be in Oslo or Stockholm.

If youre ready to embark on this exciting journey with us and challenge the loyalty approach within the Nordics while making a significant impact on our loyalty program, wed love to hear from you! Interviews will be held on a rolling basis, don’t wait to submit your application!

NOTE: There is two identical ads out for this role, one i Oslo and one in Stockholm. If interested you only have to summit your application on one of the ads.

We are Strawberry. With over 225 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel®, warm Quality Hotel™, stylish Clarion Hotel® and cosy Clarion Collection® Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 17 000 passionate individuals from more than 120 countries is what makes up our company – diversity is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.