Digital Communication Innovation Leader - Content Factory, Group Communication

Job ID: 236990

Date posted: 20/06/2024

Who you are

What if you could inspire to make everyday life just a little bit better for people all around the world? The answer is simple: You can. This is what motivates us at IKEA. We’re constantly searching to find new ways to inspire people with ideas and solutions that let them live the lives they want.

Are you someone who keeps up to date with emerging trends and technologies within Communication? Do you bring an innovative mindset and a tactical and strategic approach to your work? Then keep reading and apply if the role sparks your interest!

To our Digital Communications Team within Content Factory, we are now looking for a Digital Communication Innovation Leader who will Identify, assess, and implement innovative communication solutions.

To be a fit for the role of Digital Innovation Leader we believe you are someone who:

• Bring strong project management skills and proven experience of rolling out new communication solutions.
• Always have two fingers on the pulse when it comes to the latest trends and technologies within marketing and communication
• Actively explores, tests and try the latest technologies to understand how to use them to achieve communication goals
• Have a track record of foster innovation and encouragement of experimentation and creativity.
• Can bring people together towards a common goal, securing alignment across functions.

It is important that you recognize yourself in the IKEA values. They are the compass that guides us in everything we do. Our culture is formed when we put these values into action. To read more visit https://www.ikea.com/global/en/our-business/how-we-work/ikea-culture-and-values/

A day in your life with us

As our Digital Communication Innovation Leader, you will focus on increasing the level of innovation in our creative deliveries across social media and web. You will collaborate with internal and external stakeholders, such as product teams, creative teams and social media platforms to find new ways of driving business results.

To be concrete this means that you will:

• Engage key stakeholders from different departments and regions to gather insights, requirements, and feedback on potential communication solutions.
• Collaborate with creative teams across the organization to test and try new solutions within existing initiatives and campaigns.
• Ensure alignment with organizational goals, priorities, and budget considerations.
• Lead pilot tests across selected markets or regions.
• Roll out new communication solution across different departments, regions, or user groups.
• Monitor implementation progress, address any issues or challenges that arise, and provide ongoing support to ensure successful adoption.

This role is a permanent contract and will be located in Malmö, Sweden. You will report to the Digital Communications Manager of Ingka. Please note that this is not a people-leader role.

Together as a team

About Group Communication

Our team is the voice of IKEA. We use words, pictures, and videos to tell the story about IKEA, build our brand, and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course, we’re also the ones who make sure to keep all our co-workers informed, engaged, and connected in a constantly changing business environment.

About The Content Factory

This role belongs to the Digital Communication Team within Content Factory. The Content Factory is where we will come together across Ingka Group to create low-cost and high-quality content and experiences innovate in ways that benefit more of the many and create engagement with the IKEA brand. The Content Factory focuses on end-to-end content creation and deployment across Ingka, and we aim to make sure we have the best possible setup to deliver value and meet brand and customer new demands in an omnichannel reality. This is a place where you can focus on doing your best work. There are no dress codes or closed offices. No day is ever the same. All ideas are welcome. Everyone tries to pitch in when needed, and failures are seen as a way of learning. When you enter the building, we want you to feel that you can inspire billions of people all over the world.

Apply now!

If you have questions regarding the role, please reach out to Henrik Åkerberg at Henrik.akerberg@ingka.ikea.com. If you have questions regarding the recruitment process or other practicalities, please get in touch with Caroline Markusson at caroline.markusson@ingka.ikea.com.

We look forward to receiving your application in English (CV and motivational letter) as soon as possible but no later than the 30th of June 2024. We will review applications continuously so please do not wait with your application.

Studies show that members of underrepresented communities do not apply for jobs unless they are 100% “qualified”. If this is part of the reason you hesitate to apply, we would like to consider and give it a chance. Maybe your profile fits our needs much better than you think. [From: “Why Women Don’t Apply for Jobs Unless They’re 100% Qualified” by Tara Sophia Mohr, August 2014]