Trade Activation and Advocacy Manager - Drive Engagement for Iconic Brands in the On-Trade Channel

Are you a dynamic and collaborative marketing professional with a passion for building brands and driving engagement in the On-Trade channel? Pernod Ricard Sweden, part of the worlds leading premium spirits and wine company, is looking for a Trade Activation and Advocacy Manager to join our team in Stockholm! This is your chance to work with iconic brands like Absolut, Jameson, Beefeater, Mumm, and Perrier-Jouët while contributing to our culture of creativity, collaboration, and continuous improvement. About the Role As the Trade Activation and Advocacy Manager, you will be responsible for planning and implementing On-Trade marketing initiatives, managing brand education programs, and leading a team of passionate Spirits Brand Ambassadors. Your role will be pivotal in increasing the visibility and advocacy of Pernod Ricards portfolio in the On-Trade channel, working in close collaboration with Marketing and Sales teams. Your key responsibilities include:

• Leading the strategy and execution of On-Trade brand activations for Spirits and supporting activations for Wines.
• Developing and implementing brand education and tasting programs for customers.
• Managing the annual POS (Point of Sale) material process and optimizing costs for stock and warehousing.
• Coaching and developing a team of Brand Ambassadors, fostering collaboration, and setting clear objectives.
• Monitoring competitors activities and identifying new opportunities to strengthen our competitive edge.

Youll also play a vital role in creating synergies across the Nordic region by optimizing resources and developing shared tools like catalogs and menu materials. About You Were looking for a proactive leader with a strategic mindset and excellent organizational skills. You are someone who thrives on building relationships, driving results, and taking ownership of projects in a fast-paced environment. Personal Skills Strong commercial and business acumen with a focus on results. Excellent social skills with the ability to inspire and engage stakeholders. A natural team player with a structured and solution-oriented approach. Required Skills and Experience

• Minimum of 5 years experience in Trade Marketing, Marketing, or Sales, preferably in FMCG or Wine & Spirits.
• Proven leadership skills, including experience managing and developing a team.
• Comfortable working in an international environment with cross-cultural awareness.
• Fluency in Swedish and English.
• Strong digital and Microsoft Office skills.

Why Join Us? At Pernod Ricard Sweden, we believe in a convivial culture where everyone feels valued and engaged. Weve been recognized multiple times for our exceptional employee satisfaction and benefits. This is your chance to join a company where creativity and ambition are celebrated, and where your contributions will directly impact the success of some of the worlds most beloved brands. Other information This is a permanent position with an initial six-month probation period. Our offices are located in stunning premises by the water in Liljeholmen, Stockholm. To apply, click “Apply” and upload your details via Workday. Applications via email will not be accepted. Contact Us If you have questions about the position, contact Jean-Charles van Nuijs (Marketing Manager Spirits Nordic) at ++46 70 919 53 77. For questions about the recruitment process, contact Linnéa Falsen (HR Business Partner) at +46 73 959 97 88. We respectfully decline assistance from recruitment agencies and advertising proposals. Job Posting End Date: 2025-02-16 Target Hire Date: 2025-03-01 Target End Date: