Lifecycle Marketing Manager (SaaS)

At Stratsys, we offer a smart compliance SaaS platform that simplifies ESG, GRC, and Strategic work processes. Were now looking for a Lifecycle Marketing Manager to join our marketing team of eight in Stockholm. In this role, youll play a key part in guiding our customers through their journey with us. Using tools like HubSpot, youll create smart e-mail marketing initiatives and automated workflows that deliver the right message at the right time.

This is a role for someone who loves combining data and creativity to drive results. Youll analyze customer behavior, test new strategies, and continuously improve how we engage with our customers and prospects. All while being part of a collaborative, fun, and ambitious team that wins together.

WHATS IN IT FOR YOU?

• An engaging work environment with people who share a mindset to deliver a world-class product in important and impactful areas.
• Opportunities to learn about GRC, ESG, Strategic work processes and work with both the public and private sectors.
• Challenging, varied, and rewarding tasks with room to be independent and innovative.
• A high-energy, close-knit team where every success is celebrated together. Take a look at our Instagram to get an insight into our culture!
• Work from a fantastic and central office in one of Hötorgsskraporna in Stockholm.
• Join a company with great benefits - read more about them here!

ABOUT THE ROLE

As our Lifecycle Marketing Manager, youll be at the heart of our customer journey strategy—designing and optimizing nurturing flows, campaigns, and communication that drive engagement and growth.

Your focus will be to:

• Attract and convert leads into high-intent MQLs to fuel our sales pipeline.
• Engage and grow our customer base with targeted, relevant communication.
• Find ways through email marketing and automation to both retain our customers as well as grow with them through upsell and cross-sell.
• Ensure sign ups, attendance, and follow up on webinars and events.

Your primary tool will be HubSpot, where youll automate workflows, track performance, and continuously test new approaches—including AI-driven strategies—to refine and improve our communication.

This is a highly collaborative role, working closely with marketing, sales, and our Data/AI team to optimize customer engagement and drive growth. A perfect mix of data and creativity, where youll have the space to experiment, optimize, and make a real impact.

YOUR BACKGROUND ️

• 3 years of experience in B2B marketing automation or lifecycle marketing, ideally within SaaS.
• HubSpot is your go-to tool — you know how to get the most out of it but are always curious about new features and better ways of working.
• You understand customer needs and can spot patterns that drive engagement.
• Expertise of lead nurturing, lead scoring, and CRO (Conversion Rate Optimization).
• An educational background in Marketing, Marketing Automation, or a related field (Higher Vocational Education, Bachelors, or Masters level).
• Youre fluent in Swedish and based in Stockholm.

Its a bonus if you have:

• Experience with tools like DreamData or similar attribution and insights tools.
• Experience with GA4.

ABOUT YOU

Youre someone who loves the mix of data, systems, and communication. You enjoy digging into customer insights, finding patterns, and figuring out how to reach the right audience at the right time. You thrive in a role where you can test new ideas, optimize workflows, and see the results of your work.

Collaboration is key in this role, and youre someone who naturally connects with others. Whether its brainstorming with marketing colleagues, working closely with sales, or asking for input from other teams, you know how to build relationships and get things done.

Youre also someone who finds satisfaction in the details - from analyzing campaign performance to tweaking email flows until theyre just right. If you love seeing systems work smarter and enjoy the challenge of making complex processes simple, this role is for you.

ABOUT US

Does this look like a role for you? Do not hesitate, show your interest today since we are working ongoing with selection of candidates.

Is this particular role not quite right for you - Show your interest by connecting with us, we are constantly looking for new talent for our growing business in Stockholm, Gothenburg, and Oslo. We look forward to hearing from you!

Do you want to read more about us and your future colleagues and take part in our everyday life here at Stratsys? Go to jobs.stratsys.com or follow us on LinkedIn, Instagram and Facebook.